Monthly Archives: March 2018

Automotive Dealers Internet Reputation

What is Automotive Internet Reputation Management? It is all about managing the information about your dealership that comes up when someone searches for your brand or your specific dealership. Every car dealer needs to monitor how their dealership is represented on the Internet. Do you know the information that is out there tied to your car dealership?

Where do you start?

The first thing you want to do is find out how your dealership looks on various dealer review sites. The best way to do this is to act like a regular car buyer searching the Internet for information.

Go to Google.com and put in your dealership’s name in the search box. What do you find? Most people will see their dealership listed in the Google.maps area.

Under your auto dealerships’ information you should see a list of reviews. These reviews come from a number of sources around the Internet where consumers can tell the world about their car buying or car repair experience in your dealership. Read them. Are these the types of reviews that make people want do business with you?

On most dealer review sites you have the ability to add your own information and either dispute what is written about your auto dealership, or comment on the review you received. Have you been doing this?

While you are still on the Google search page, put in your make and city, ( i.e Chicago Ford) and see what the search results are. You should see your dealership, along with others in your area. Check your competitor’s reviews, and see how they are being perceived by the public. You can use the feedback from people who have shopped other dealers to your advantage.

You may think that these Automotive dealer ratings sites hold little value, especially when you notice that some dealers have no customer comments at all, and that many dealers have very few, or old reviews. Do not let that fool you. You can see for yourself that Google is putting those reviews prominently on the search pages. What this means for you is that you have a great opportunity to manage this form of advertising before too many other dealers catch on.

I have been researching the different dealer rating sites, and have found that they are all lacking in both the number of dealerships they follow and the depth of reviews for any given dealer. For example, in the Chicago area there were 32,800 new Toyotas sold in 2009. Of the 24 Toyota dealers that DealerRater.com (one of the rating sites) tracked in the area, there were only a total of 119 reviews for 2009. Thirty-three percent (33%) of those reviews were for one dealer. This dealer clearly made a concerted effort to have customers send reviews to the site (or did it themselves). Even taking this heavily weighted dealership into account, less than on tenth of one percent (.01) of people who bought Toyotas wrote a review.

Resolving the Trouble Deciding on a New Automotive

Apart from the home it is the automotive that is the most important purchase in the life of a person. Many people find selecting the right automotive that would fit in exactly to their requirements and budget, one of the daunting tasks. With a host of options available before them it becomes really difficult making the right choice. In such cases going through the latest automotive reviews can really help.

Eliminating the Guesswork

A little effort in research and making the homework right can easily eliminate any guesswork. It is good for the prospective buyer to get acquainted with the latest automotive news for the purpose. Such news will give them the ideas about the latest designs of automobiles in the market, their specifications, and their acceptance in the user sectors. On the other hand automotive reviews will help such people to learn the comparative benefits and utilities of the automobile they are going to purchase.

Questions to Answer

For selection of the appropriate car one has to ask himself or herself a few very pertinent questions. Most important questions are –

* Whether the buyer is looking for a new car or a used model. If it is an used model, it would be good not to get a car or other automobile that is more than three years older.
* Type of vehicle that the buyer is looking for should be determined. In this respect the automotive news in the trade journals, newspapers, magazines, and Internet could be great help. It could be family car, pickup, or sports utility vehicle but information will always be available in these quarters.
* Budget is the most important factor in buying an automobile. Once again going through the automotive reviews can get the prospective buyer all the information on cars in different price ranges. Cars could be procured below $13,000 and also above $28,000. It is the requirement, choice, and above all budget of the customer that will determine the selection.
* Other important considerations would be the body type and size of the vehicle and horsepower used by the engine.

Getting the Best at the Cheapest

Objective of any customer will always be getting the best at the cheapest. That is why getting through multiple automotive reviews and remaining acquainted with the automotive news could be great help for such buyers. Best advantage of such reviews and news are that it helps in hassle free decision making in buying a new or old automobile quite conveniently.

Automotive Reviews and Skeptical

When we hear the words ‘automotive reviews’ we think of comparative tests, investigations, technical details, advantages and disadvantages of a particular car model. People are most interested in automotive reviews when they are about to purchase a vehicle. This is an important decision for the potential buyer since the car may remain in his/her possession for many years. Actually, statistics say that the purchase of a car is the second largest expense for many people. In developing countries, the situation is even worse than that, as choosing a certain car is sometimes a life commitment for those people. Under these circumstances, automotive reviews are a must. No automobile is to be purchased without having consulted its review.

Automotive reviews are useful for all kinds of customers, from those are simply interested in buying a cheap car with good gas mileage to those who are mostly interested in design and comfort. To all these people the purchase of a car may appear as a very challenging experience, since the auto market is vast and the lack of experience can prove to be a serious drawback. Needless to say all those interested in purchasing a car should follow the latest automotive news in order to keep up with what is new in this vast and complicated area. However, automotive reviews cannot be found on television every day, nor do they appear in newspapers. Moreover, specialized media, such as auto magazines, which are issued weekly or monthly, may not give the automotive reviews you need when you need them. Therefore, a good source of accurate and reliable automotive reviews is the Internet. Automotive blogs are full of information with and about cars and many related topics. In addition, you get more than statistics or official figures, because people like you have posted their comments or facts from personal experience on those car blogs. Sometimes this beats all automotive reviews.

As we have stated before, there are many sources of automotive news and reviews. The problem is that some of them may not be as reliable as we think and this can be damaging to the consumer. There are times when the interests of certain companies stand in the way of giving consumers honest advice. A good share of criticism is not a must have for automotive reviews. However, skeptical journalism is proof that the consumer’ s best interest is at the top of the priority list. Auto magazines present a lot of automotive reviews because that’s their line of work, but they will rarely point out possible flaws of automobiles.

Everyone will agree that in the auto magazines or TV shows, the automotive reviews sound a little too good to be true. You can check out the latest automotive news in magazines and on TV shows, but as far as the reviews are concerned, you should only trust what you see with your own eyes. This may turn out to be a little difficult at times, but fortunately we live in the technology era, and seeing it for yourself is now possible on the internet. If a car reviewer speaks of some less appealing features of a certain automobile, there’s the chance of actually seeing them by means of multimedia. Criticism equals bad publicity, so when it comes to magazines or television shows, there’s a good chance that the consumer will be deprived of his right to be honestly and correctly informed. Therefore, the internet remains the most reliable source of both automotive news and automotive reviews.

Automotive Parts MLM

Amsoil Inc. is another in the long list of unique MLM opportunities I have found while researching MLM’s. Let us look at the possible direct sales marketing opportunity offered here.

Amsoil Inc. has headquarters in Superior, WI founded in 1972 by a man named Al Amatuzio after being a fighter pilot and experiencing the benefits of synthetic oil in airplane engines. He became the first to develop and test synthetic oils and lubricants for the automotive and diesel industry.

The vast array of products offered today range from regular and synthetic motor oils for automotive, diesel, motorcycle and marine engines, gear lubes, transmission oils, hydraulic oils, compressor oils, greases, fuel additives, wiper blades, plugs and wires, waxes and washes and even a clothing and promotional item line.

The opportunity offered by Amsoil Inc. is that of a direct sales marketing or face-to-face approach teamed with internet marketing. The reason to join this opportunity they claim are as follows; a minimal start-up fee about $50 dollars, no inventory, no territory restrictions, no capital investment and no employee expenses.

The distributor is supplied with brochures, tapes, weekly sales meetings and seminars, technical training, reference guides and video comparisons for marketing purposes. The opportunity offered is not only unique but for the experienced direct sales and internet marketer a sound platform. If one likes that style of face-to-face marketing and loves automobiles. However, someone new to internet or direct sales marketing, will likely struggle. There are many options available to make money from home without selling by getting the proper training, coaching and mentoring.