Monthly Archives: May 2018

Online Reviews Are Important for Auto Dealerships

Today, a significant number of people are using the Internet to find the best products and services. Over the past few years, the Internet became one of the popular platforms for consumers to shop and for businesses to sell their products. Almost every business including, auto dealerships, have an online presence today.

If you’re an auto dealer, ask yourself, are you successfully leveraging the benefits of the Internet? Do you know what people are doing online when they want to purchase a vehicle or when their vehicle needs repair? How do they know if a dealership is trustworthy and competent? Here’s the answer! They are simply reading online reviews – personal recommendations by fellow buyers or end users. According to a Nielsen global consumer report, ‘Global Trends in Online Shopping 2010’, 45 percent of online respondents consider reviews on cars as most important online influences when making a purchase.

Customers usually publish their reviews on review sites, forums, blogs, or even on the dealer’s website. Consumers aren’t the only ones who benefit from reviews; dealers also benefit from online reviews. The more positive reviews for your dealership, the better customers, or potential customers, feel to approach and do business with your dealership. Through customer reviews, dealers will know what they are doing right and what needs to be improved in their service. Reviews give dealers an idea on how their product or service is actually doing in the market. This shows that online reviews are very important for auto dealerships to stay ahead of their competitors and win prospective buyers.

Makes your dealership trustworthy
Consumers tend to believe what previous customers say about your product or service since the latter have already used them from your dealership. Online reviews mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. Thus, if most of the reviews about your dealership are positive, the chances for your sales to improve from prospective customers will increase because people prefer to deal with dealers they can trust. Online reviews and testimonials in dealer’s website build initial trust among potential customers.

Influences buyers’ purchase decisions
Online reviews by customers are often overlooked by dealers. Today, there are enough studies proving that online reviews influence a buyers’ purchasing decision. According to a latest survey released by Opinion Research Corporation, 84 percent of Americans say that online customer reviews have an influence on their decision to purchase a product or service. Dealerships should take a broader look into how they can use online reviews.

Effectively targets new vehicle buyers
Customers usually have a pre-defined dealer in mind from where they want to buy a new vehicle. In order to target these new vehicle buyers, your dealership needs to persuade the customers to come to your showroom. Online reviews, which include vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews, can be effectively used by automotive dealers to alter these online users’ consideration and get them into your showroom. Online reviews and testimonials by existing customers efficiently targets new vehicle buying segment and directs them to your website.

Auto dealerships should be aware that consumers are viewing online reviews as part of their buying process. Therefore, it is very important for dealerships to manage their reputations online in order to be considered by consumers and to be ever-present in the customers consideration set. If they can do it, dealerships can undoubtedly raise sales-conversion rates and increase loyalty among the customers.

Make an Educated Choice With Automotive

What are the benefits of automotive reviews and who benefits from them? The answer appears to be simple. The consumer is given all the details he/she might be interested in, as well as a rating of the automobile, so he/she appears to be the sole beneficiary of automotive reviews, since they are useful instruments in making the right choice when purchasing a car. But automotive reviews can work for the benefit of car dealers just as well, as their websites will be considerably trafficked, and initiation of leads from the part of the informed consumers – potential consumers – is more likely to take place.

When car dealers are interested in attracting visitors to their websites, they have a great variety of means at their disposal. A good ranking made by a search engine will definitely come with an increased number of visitors, but another problem still remains. How do you retain those visitors and turn them into potential customers? Automotive reviews are the answer. Good automotive reviews offer the right information that the visitors require. A first step, which is very important, is that the potential customers will spend quite some time reading the automotive review posted on the website. The purchase of a car is an important step and deciding upon a certain car model may prove to be a complex and painstaking process. Regardless of their financial possibilities, all the potential buyers feel the need to be well informed before they move on to the next step, that of actually paying for the car and driving it home. When researching, customers will find it useful to have access to independent automotive reviews, which will guarantee that their best interest as consumers comes first. The right information offered by independent automotive reviews can turn a visitor into a customer very quickly, and this is what car dealers have to take advantage of.

Automotive news is another means of keeping the potential customers informed. The latest news make the object of interest for all those passionate about cars, or those researching for a car purchase. However, many people consider that the automotive reviews found on automotive blogs are to be trusted more than any other means of information. Consumers trust automotive blogs because they know that most of the information there comes from people just like them who have something to share. Providing the consumer with the possibility of writing his/her own review of a car is important. People wish to make educated choices when it comes to purchasing a car, and automotive blogs offer them the information they need.

An automotive blog is not just a reliable source of information, but is also available at any hour, since the internet has no limitations whatsoever. An automotive blog will provide visitors with all sorts of information, such as tips for buying cars, maintenance, car repair and safety, environmental issues, and so forth. Some other car-related aspects may constitute the reason why people affiliate to an automotive blog. These aspects may refer to esthetics, utility or power.

Importance of Online Reviews For Automotive

Online reviews on automotive dealer’s website are valued features and play a key role in influencing the customer’s automotive buying decision. Online reviews are sought after by customers using Internet at every stage of car buying process, as they offer existing customer experiences on vehicle models, services, policies etc of particular automotive dealers. It is important to include online reviews and testimonials in dealer websites as they help in retaining the existing customers and builds initial trust among potential customers. It helps to increase sales as prospective customers prefer to deal with dealers they can trust.

Positive Impacts:
Online reviews positively impact the dealership sales by increasing the confidence among both existing and potential customers.

Credibility
Potential customers perceive online reviews as authentic, genuine opinions from other customers and feel that they are receiving accurate information. They provide an effective way for dealers to communicate with customers. A good number of positive reviews on dealer website mentioning satisfactory experiences of customers are likely to instill confidence among potential customers. The potential customer can feel more comfortable and satisfied when reading a comprehensive evaluation of the dealer from a large number of customers. Even, the way dealers handle negative reviews by customers by quickly and efficiently resolving problems increases the trustworthiness of the dealers. It is likely that such unhappy customers will revert back to the same dealer.

Included In Consideration Set
The customers usually have a pre-defined set of vehicles that they prefer to buy. The automotive dealers in order to increase their sales needs to persuade the customers to alter their consideration set. The customer generated content like vehicle ratings and reviews, consumer ratings and reviews, dealer ratings and reviews can be effectively used by automotive dealers to alter the consideration set of these automotive internet users. The information given through dealer ratings and reviews can effectively target the new-vehicle buying customer segment. The reviews enhance dealer consideration among customers as both positive and negative reviews increases awareness level of the particular dealer. Also, positive reviews improve the attitude of customers towards dealers. Thus, expanding the consideration set helps to increase automotive dealership sales.

Reassurance
The online reviews and testimonials at automotive dealer website provide reassurance to the new customers that the dealer stands for professionalism, quality, credibility, and security. Reviews by previous customers reassure the potential customers that it is safe to deal with this dealer and there is commitment to customer’s privacy. Providing reviews on dealership website also increases conversion rates as it increases trust and confidence among first time visitors. Thus, existing and new customers will confide upon the dealership that helps to increase sales.

Negative Impacts If Not Monitored:
The negative online reviews can have impact on the attitude of customers towards automotive dealers.

Left Out From Consideration Set
Online reviews influence the purchasing decisions of automotive internet users. Also, they are checked while researching for a particular car on the Internet. Thus, ignoring or not monitoring the online reviews means failing to effectively target the large segment of automotive internet users and getting left out from user’s consideration. Poor online reviews and testimonials can fail to persuade, build confidence and trust among first time visitors and lose out on important prospective customers.

Needs More Time To Convince The Buyer
Online reviews and testimonials indicate the satisfaction of other customers due to better services and quality offered by dealer. Potential customers reading improperly monitored reviews are likely to view the dealer as less reliable and not trustable. Thus, the dealers may have to put in more efforts and time to convince the customers.

Why You Should Look at Car Insurance

When a car owner searches for an assortment of coverages or agencies for their car insurance, it’s best to research car insurance reviews. When you browse through consumer reviews, you’ll be able to gain an informative decision from first hand users. When people go through review posts, they’ll often times find many advantages to their reading, including unknown agencies or unknown coverages that they weren’t aware of before hand. Even though price may be a big deciding factor for choosing insurance, there are a lot of other factors to consider when choosing your vehicle coverage.

Another advantage when searching through various car insurance reviews is gaining information on various perks offered by different companies. When you go through selecting the specific company you want your coverage from, it becomes very useful to hear about recommendations from an experienced user.

When people seek for new insurance coverage, they often times want to know that the insurance company specifically will care for them in times of need. When you browse through the various car insurance reviews, it’s easy to snag a few of the insurance companies that have gained a good reputation from their consumers.

There is a wide assortment of knowledge that a person can learn just from going through various car insurance reviews. One of the facts that you can gain is the level of service that a customer can receive from the specific insurer.

If you are trying to seek out a new agent to assist you with all the various vehicle coverages, then car insurance reviews would be a very useful tool to help you make a more informed decision. When you look through various reviews, you’ll be able to obtain the best coverage, lowest rates, and the best service that many people often experience everyday. This is resulted because people need to have an effective form of protection and safety in times of need.

Venturi Fetish Sports Car Review

Venturi or Automobiles Venturi achieved iconic status as a prime manufacturer of sports cars. At the height of its involvement in car racing, it competed toe to toe with Italy’s Ferrari, the French Bugatti and the German Porsche. These industry giants dominated the racing circuit in Europe. In fact, countless times have the Venturi shown superiority against its acknowledged rivals. But in 2001, Monegasque millionaire Gildo Pallanca Pastor bought the rights to the French Automobile Company and soon enough diverted focus to the production of eco-friendly, green cars.

Under new management, Venturi produced the world’s first ever two-seater electric sports car and aptly named it the Venturi Fetish, produced from its Monaco facility. It could have made a big splash over green car advocates but production has been limited to only 25 vehicles. Thus, worldwide only a select few can test the viability of the Venturi Fetish as a sports car, the rest will simply think of it as a concept car.

The Fetish has been designed to perform comparably with sports cars. Equipped with petrol-powered engines, its batteries can produce 250 horsepower (180kW) with acceleration gauged at 0-100kph (0-60mph) for just less than 5 seconds, according to a 2007 press review. Achieving a top speed of 160 kph (100mph) however falls way below its gas-powered counterparts. Nevertheless, this is already considered respectable since the Fetish runs on only on a single gear and is devoid of a need for a sophisticated transmission system. The torque runs constant at 200 Nm and translates this into a ratio of 9.58: 1.

One aspect that makes the car smart is its electric traction motor. The motor delivers constant Nm torque in all phases of the car’s speed spectrum, including the dead stop phase, unlike combustion engines where torque is delivered progressively and full power is only available at defined rpm ranges. The company specification has indicated Lithium-Ion accumulators as the battery pack and the car covers a maximum range of 250 kilometers on one full charge. Complete battery recharging can de done in an hour (under 30kW three phase) and 3 hours on a standard home outlet via its built-in charger.

The Fetish is built lightweight, made entirely of carbon fiber that employed extensive use of available technologies, particularly from the aeronautics sector. It is completely controlled by microprocessors; the intention being to encourage satisfying drives while ensuring reliability and safety while on the road. To promote the viability of an electric car as a major mode of transport, the Venturi Fetish has embarked on a 2-year world trip. The result has been gratifying so far for this changed public perception over its system.

The design innovation expounded by Venturi shows that there is a better and exciting alternative to petrol powered cars. This suggests that the very essence of automobile tradition – rarity, character and passion are all embodied in this compact electric sports car. Some of it may have found expression in the smooth and delicately formed front wings, projecting brutish appeal and agility, contours that mimic ballet dancers in motion and a general feel and passion reminiscent of cars in the 1950s.

The 4 Best Places To Find Free New Car

Checking out the Car Parts is indeed fascinating, fun as well as informative. You may not need a car or want a car. It is fun just to fantasize about the new cars and trucks and imagining yourself sitting in it, smelling the new leather.

You might have noticed the Chevy ads on TV, wherein a site is mentioned as an endorsement of Chevies (as if they NEED any endorsement!). Edmunds.com is a premier site for a number of purposes. At this site, you can check the ratings as customers (not manufacturers or salespeople) find the car to be on gas mileage, EPA emissions, speed, pick up, comfort, and other valued characteristics. New car ratings, comparison charts (and photos), and some of the most entertaining and informative articles are there. One article is a series of writings on the man who went to work as an “undercover” used car and new car salesman. He reveals the gimmicks, the scams, the pressures and the buffoonery that contribute to the new and used car milieus.

New cars

Other helpful new car reviews are, such as those done by the reporters at CNN/Money (money.cnn.com) who reveal the stats and remarks for the “best new minivan” (Honda Odyssey); “best new car” (Chrysler 300); and “best new sports car” (Corvette – though how could one possibly choose between the many bests?); and “best pick-up” (Toyota Tacoma). CNN/Money also gives new car reviews for the Car of the Year and the Truck of the Year – the Chrysler 300 and the Land Rover LR3, respectively. Each of the new car reviews here gets a full-length article devoted to it, one which includes the specs, the stats, and the photos we need to get our excitement roiling – if we need motivation, that is.

AutoVillage.co.uk features many information on their site for pricing a car (according to your zip code) and also includes a “research” section, where you can do a car history report search, get financing calculations, have car discussions, or browse the photo albums. And like the Car and Driver Magazine (on and offline), which has all this and more, the site offers used and new car reviews as written by professionals, enthusiasts, and aficionados.