Monthly Archives: June 2018

Importance of Automotive Internet

If you are a business in the automotive industry and looking to increase sales and services creating a strong online presence is a must.

SEO is becoming a very competitive arena in a lot of industries, making it harder for companies to compete for top search engine results on Google, Bing, Yahoo. The good news for the automotive industry is that only 5% of automotive repair service companies are actively marketing their website or services. I personally have seen a huge growth in automotive marketing online in California, but other areas of the United States have been a lot slower to adapt. So what does this mean for automotive repair shops across the United States? A huge opportunity for automotive repair shops to beat the competition through actively marketing their website through search engine optimization and making themselves more visible on business directories online where you can rate and review shops. The world has moved away from flipping through the thick Yellowpages Book to find local businesses (more useful as a paperweight) and has moved towards Google.com. Whether on the PC, Smartphone, or tablet.

So whats the next step? Do a simple local test search online to see where your company ranks among the competition. (e.g. search “your town or surrounding towns” auto repair or more specific searches “your town” alignment repair, “your town” engine repair). After doing a few test searches how does your company rank? Top of the first page, second page, bottom of the third page, not visible at all? By doing this test you should be able to get a clear understanding where you rank locally online compared to the competition. If your company is at the top of the search results great, but do not get comfortable. Stay offensive and strengthen that position by reaching out to a SEO company or attending an SEO workshop. If your business is not ranked at the top, start planning. Reach out to a couple SEO consultative companies, compare pricing and packages, attend workshops, get your self listed in online directories, join social media websites, and have customers leave reviews on review websites. SEO Packages typically range anywhere from $300/month – $1500/month depending on the local competition and the amount of heavy lifting needed to be done to get your company to the top.

Surviving on the Internet With Your Automotive

The automotive industry is a constantly changing game when it comes to the internet. Each year manufacturers come out with brand new car models or change the current models just enough to send the aftermarket industry into a storm of scrambling to come up with new products. However with this come opportunity for bloggers and writers to have some fresh reviews and thoughts about the new cars and the accessories that come with them. One of the biggest markets in the industry is Truck Accessories which opens the market to a realm of new products each year to review and talk about.

So how do you survive with an Automotive related site?

The answer is to stay on top of the changing trends and market. If you are selling cars or trucks then write about them. Cover the models, do your own reviews, talk about what has changed, the good, the bad, the ugly. The same goes if you are selling insurance and car parts. Each year there is plenty of opportunity to review hundreds of thousands of new products related to the automotive industry each product giving you an opportunity to talk about it and putting a reference to your related website. If you own a blog then there are golden opportunities for fresh content everywhere in the auto industry.

Selling Automotive related products online.

Selling automotive products is a competitive gig. You must stay on top of the latest trends and always update your products to include the current years models. To stay competitive you must employ the techniques’ listed above and write about your products via a blog or press release. By doing this you not only create buzz but this is a golden opportunity to send people to your product page, not to mention gain some valuable links at the same time. The key is staying on top of the market and always adding the new products as they come available.

Automotive News

Automobile manufacturers all over the world constantly maintain positive sale performances this year regardless of rising oil prices. Not even the horrible earthquake in Japan which happened earlier this year could slow down the pace of the automotive industry. People’s interest on this subject is very high. On the other hand, the industry is ever changing. Many car owners and enthusiasts feel the need to keep up with the latest automotive trends such as new car launches, events, car modification tips, technical guides and race reviews. There is where automotive news comes in.

Besides car aficionados, mechanics and workshop owners can also benefit from the latest automotive news. Vehicles and machines are constantly evolving. More recent models may have newer technologies and more sophisticated features or parts. As mechanics always deal with machines, they need to upgrade their knowledge from time to time, to keep up with the changing trends. They can get the latest updates from automotive news or from attending car exhibitions or motor shows.

Besides going to exhibitions, people can also get the latest information from automotive magazines. There are still many people today who buy physical copies of magazines to add to their collection. With the advancement of technology, the internet has changed the way we live. The internet gives us unlimited access to any kind of information. Now it is possible to get the latest news about the automotive industry online. People can access them anywhere, anytime, and free of charge.

Car reviews and car launch dates are two topics that are often searched by car enthusiasts online. We can also find many online automotive magazines that provide the latest news, trends and tips on the web as well. People can easily access information on new car launches, car modifications, as well as car parts and accessories.

There are thousands of weblogs on the internet that also provide free, comprehensive automotive news. Each of them contains different types of information. Well-established blogs usually provides in-depth news and reviews. Today, potential car buyers can check reviews available on these online journals before deciding on a car to buy.